All case studiesEcommerce
Fashion Hub Store
Custom Shopify-grade storefront with auto-inventory sync, abandoned cart and loyalty.
Client
Fashion Hub
Apparel D2C
Services
Ecommerce Development · Payments · Email + WhatsApp Automation
Timeline
8 weeks
3x sales
Results
3x
Sales (90d)
2.7%
Store CVR
−48%
Cart abandonment
₹4.2L
Loyalty revenue/mo
The challenge
Fashion Hub was running on a templated store with slow load times and no abandoned-cart flow. Their conversion rate was 0.9% and 73% of carts were being abandoned.
Our solution
Built a custom headless storefront on a React + Next.js stack, integrated Razorpay + COD with smart routing, added a 3-step abandoned-cart sequence (email → WhatsApp → SMS), and launched a points-based loyalty program.
Gallery
"The team at Optivize.digital is exceptional. They built us a beautiful e-commerce website and our sales have tripled!"
Priya Sharma · Marketing Director, Fashion Hub
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